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Re: Research Information on Affectiveness of Color-Use in Advertising

Posted by Michael Branham on November 08, 1997 at 07:40:59:

In Reply to: Research Information on Affectiveness of Color-Use in Advertising posted by Mark F. on November 08, 1997 at 02:00:16:

Go to the following URL for an informative article regarding the impact of color on advertising effectiveness.

http://www.chiltonco.com/mktgsvcs/color.htm

Though the article doesn't address which colors work best for which industrial products, I seem to remember reading an article stating that any of the primary colors (and specifically blue, white, red, green, and yellow) are best for advertising to the industrial manufacturing sector.



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