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Price Sensitivity Measurement


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Posted by Jason on April 13, 2000 at 02:21:06:

Does anyone know whether a software package is available that can be used to analyse PSM data utilising the Van Westendorp Model. i.e. automatically calculate CUM X / ICUM Y ..etc. from survey data and plot the relevant price sensitivity charts?

If this is available, where can I get it?

Regards,

Jason Kalik


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