Re: HELP! on Segmentation Parameters - Priori & Post-hoc

Posted by Trucks on May 30, 2000 at 17:43:20:

In Reply to: Re: HELP! on Segmentation Parameters - Priori & Post-hoc posted by Sherman on May 30, 2000 at 14:39:53:

"Because there is no single way to segment a market, managers must consider several different variables (or characteristics) that could be used to identify segments. Surveys of customers are used to gather data about various aspects of the market, and statistical techniques are applied to define the segments."

-- Keller and Warrack, Statistics for Management and Economics, 2000

Note that a priori segmentation is not the only way to segment. Just because you don't know another way, or haven't learned another way, does not render statistical methods invalid.

Follow Ups:

• Keller and Warrack are mistaken Sherman 20:32:08 5/30/2000 (4)
  • Re: Keller and Warrack are mistaken PEDANTS' CORNER 07:07:01 5/31/2000 (3)
    • Re: Keller and Warrack are mistaken Sherman 12:20:10 5/31/2000 (2)
      • Re: Keller and Warrack are mistaken Desperate Cries 13:44:45 5/31/2000 (1)
        • What are you saying? Sherman 16:41:17 5/31/2000 (0)

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