Can someone guide me to a standard copytesting questionnaire?

Posted by Ken Rhines on May 15, 2000 at 16:09:41:

Hi everyone ---

My company has a tool that uses EEGs (brainwaves) to objectively measure how much attention test subjects are paying to audio-visual stimuli. Among other uses, we're trying to develop it as a copytesting product. We've already conducted a few very successful, full-scale studies (n=150+) for clients, and we are getting ready to run another test in a couple weeks.

As part of this test we are interested in comparing the data produced by our product against the data produced by other traditional copytesting methods, namely questionnaires. Ultimately, we'd like to see how traditional methods can be enhanced with our technology.

I've read the ARF's "Understanding Copy Prestesting," book, published in 1994, which consists of a collection of the best articles on the field of copy testing. It's been a great overview to the field.

However, as I'm getting ready to run this other project, and am putting together the questionnaires, what I'd really find most useful is a genericized or standard copy of a standard copy testing questionnaire that I could use as a template in writing my own. Can anyone guide me to such a document? I realize this probably isn't an easy task, but any suggestions would be most appreciated.

Thanks,

Ken Rhines

• Capita Research Group, Inc.

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