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Posted by C.Michelsen on May 11, 2000 at 12:57:40:
In Reply to: how to teach the topic market research posted by paula on May 10, 2000 at 21:50:44:
A fun way of teaching MR is to ask a simple question (like If you drink diet sodas) and make people move to the right or left side of the room according to the answer you give. Then ask each side what made them make that desicion. It'll be especially interesting when asking the same finding you what diferentiates male from female diet soda drinkers. This is better than tabulating on the board because numbers tend to de-personalise.
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