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Posted by Ian Straus on April 13, 2000 at 02:13:22:
In Reply to: Reward people that fillout customer satisfaction f posted by Matteo Ponti on April 13, 2000 at 02:13:02:
It is probably not necessary - have gotten a 25% response without it, from hotel guests in a mail survey.
If your prize is a coupon for service from the hotel chain, that will select for people who intend to come back and use it - so in my mind such a prize will detract from a satisfaction survey's validity, while it would not detract from a survey done for other purposes.
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