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Posted by Ian on May 03, 2000 at 15:15:00:
In Reply to: School Project - please help posted by JG on May 03, 2000 at 14:01:01:
Make all the favorable assumptions you can if not limited by the assignment. You haven't said you are limited by budget, incidence, or interviewing method. Can you assume you can use the more flexible computer aided telephone interviewing method, not a paper survey?
First do the viewing habits, then the consumption habits.
Begin with open ended recall questions and then ask about (prompt) specific shows / brands consumed. That's fairly conventional. Ask about all in the category / time slot, assuming your time slots used were limited.
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