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Posted by Sherman Whipple on April 13, 2000 at 02:09:53:
In Reply to: Propensity Modelling posted by Rob on April 13, 2000 at 02:09:36:
The term propensity modeling broadly applies to and aspect of targeting and optimization in customer relations managment (CRM). Typcially the model or analysis uses perceptual mapping methods. I would suggest you start with these.
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