Supermarket loyalty card schemes

Posted by Phil Cartwright on February 10, 2000 at 16:16:48:

Analysing into advantages/disadvantages of s/market loyalty card schemes - any independent research or references would be appreciated

Follow Ups:

• Cards make you LOYAL? John Taylor 12:23:21 2/11/2000 (3)
  • Loyalty or CRM Paul Curran 09:47:57 2/17/2000 (0)
  • Who should be loyal to whom? Sherman Whipple 17:07:21 2/11/2000 (0)
  • Re: Cards make you LOYAL? Amy Collins 13:27:46 2/11/2000 (0)

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