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Re: Factor Analysis


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Posted by Ian Straus on March 07, 2000 at 10:03:26:

In Reply to: Factor Analysis posted by Martin on February 06, 2000 at 02:44:42:

Top of my mind:
Last month I was reading some research done for a bus company - in Milwaukee, I believe.
Their researcher factored answers to a large number of questions to collapse them into six categories, then used the factor scores to classify the individuals into segments based on their stated concerns and preferances.


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