Posted by Ian Straus on March 07, 2000 at 10:03:26:
In Reply to: Factor Analysis posted by Martin on February 06, 2000 at 02:44:42:
Top of my mind:
Last month I was reading some research done for a bus company - in Milwaukee, I believe.
Their researcher factored answers to a large number of questions to collapse them into six categories, then used the factor scores to classify the individuals into segments based on their stated concerns and preferances.
Subject: