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Posted by Scott W. Spain on February 08, 2000 at 01:18:57:
In Reply to: Re: What "big name research companies"? posted by Sherman on February 07, 2000 at 20:44:43:
I consider the famous Harris from the last election cycle to be the most recent data I'm thinking of. This was before they had the panel. Greenfield probably has done a lot in this area too, but I'm not aware of any specific studies.
To be frank, I stay in touch with, but quite really listing to, the "experts" in the online research arena several years ago. Instead, I've decided to blaze my own trails. It's worked wonders for me in the portal creation and Web design side.
To learn more about some of the studies that have been done comparing online to phone, I'd stay in close contact with the Advertising Research Foundation. I've heard many a methodology comparison at their annual expo over the past few years from compaines like ASI (now IPSOS-ASI), Yankelovich and AC Nielson. I wouldn't be comfortable quoting any specific presentations, as they were a long time ago (I only visit the exhibit hall now), but it was long before any of them had panels of their own.
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