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Posted by Scott W. Spain on February 08, 2000 at 01:12:45:
In Reply to: Re: What "big name research companies"? posted by Daniel Schulman on February 08, 2000 at 01:04:09:
First off don't just discount site-specific research. You mention it up above, but kind of push it off to the side. This is a real market for market research.
I agree with this completely. All the regulars here know I do a tremendous amount of online research. I have since 1994. The majority of this work is for "dot com" companies. Actually, the vast majority of it is for full-service research companies who are servicing the "dot com" companies as their clients.
You bring up Harris-Black as a firm capable of properly weighting their panel findings. This used to be true, but Harris-Black nolonger exists -- they are now Harris Interactive; perhaps there is something to this online research afterall.
Yes, but they are still the same combination of Gordon S. Black and Harris Poll we've known and loved for years. I believe the new name is just a way to accomplish two "simple" things:
1. Fuel their vision of online research.
2. Take advantage (in a positive way) of the "dot com? let's go public" investment attitude we're going through right now. This has obviously worked for them. I can't say I'm not pleased either. Their stock has done well by me too.
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