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Posted by Mark Werley on February 04, 2000 at 12:18:19:
I am looking for data or insight into the impact of including bar codes on direct mail. Obviously it presents a cost savings but does it negatively impact response (and to what extent) by making a piece look less personal?Perhaps this doesn't matter as much now as a few years ago as much more mail now appears with bar codes. Thanks for any replies. Also, any suggestions for where to find response data on similar subjects would be welcomed.
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