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Posted by rcolberg on February 02, 2000 at 13:54:21:
In Reply to: Idea Generation Techniques posted by Amy Boxrud on February 01, 2000 at 15:48:57:
I recommend that you look at Urban and Hauser, Design and Marketing of New Products, 2nd ed.,Prentice Hall, 1993. Chapter 5 is deveoted to Idea Generation and could give you a reference point. You will find names of authors and organizations who help others accomplish the process. They may have knowledge of seminars, etc.
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