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Posted by Titan on January 30, 2000 at 09:11:13:
Dear All
I need to define the relationship between quality and price. I know that Conjoint should be a good answer for me. But the problem is I do not have time to do it. I need to submit the answer within in 3 days after I get the assigment. Now the only available data is data from our continous market tracking study (SRM). In the study, I had the measurement on the qualtiy based on customer preception. Can I use the relationship between this measurement and the current market price to determint the relationship between quality and price to find the answer for this question - "If I improve our qualtiy, how much I can charge more?"
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