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Posted by gosia on January 29, 2000 at 05:38:18:
I would like to ask for your comments regarding a huge project I was managing in the UK. Commissioned by a major telecoms company, we, as a MR agency were trying to measure satisfaction with this co's Service Managers. These SM's had full control of the wording and content of the questionnaires (individually tailored for each respondent) as well as the scheduling and timing of interviews. The anomaly here was that the results of our surveys formed the basis, and defined bonus allocation decisions for the afore mentioned SM's.
I have not come accross this type of "research" before or since, in the UK or here, in Australia. Any thoughts about the effect this kind of thing may have on the integrity of MR? Does the US MR code of practice prohibit such blatant "influence"?
I left this project to return to work in pure, clean, unbiased market research.
Regards
Gosia
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