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Posted by Bill Thomas on February 04, 2000 at 16:54:12:
In Reply to: Quality Function Deployment posted by Demeshkina M. on January 25, 2000 at 14:00:36:
As a marketing research firm that specializes in QFD research, we have conducted QFD projects for both large and small companies. The size of the company isn't important. However, including customer input in your new product development efforts is always important.
There are a few ways to collect the VOC. We generally use mini-focus groups and one-on-one interviews. Again, the size of the company isn't critical, but the type of product/customer is what determines the best method. Our moderators are specially trained to probe for breadth and depth to ensure the root wants and needs are collected. We also have specialized techniques to gather importance ratings and competitive evaluations.
If you would like additional information, feel free to e-mail me.
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