Now, you really didn't mean this, did you?

Posted by Sherman Whipple on February 02, 2000 at 10:43:55:

In Reply to: Re: We will now ask you some screening questions... posted by Daniel Schulman on February 02, 2000 at 00:21:12:

"-- we're going to screen so the results will match up with offline phone interviews :)"

Now that I have had the opportunity to evaluate some hundred or so on-line research projects in the context of traditional methods of the identical markets, screened or otherwise, I would have to say that, with the exception of pre-recuited and carefully screened panels, if you are looking to match anything on-line to off-line, you have another think coming. Much of what we have been seeing from on-line is isolationally representative, at best, and inversely skewed, at worst.

The "smiley" at the end suggests that you don't believe that the on-line findings will match the offline interviews either. The result, would be the differences between the two.

• WS&A

Follow Ups:

• Re: Now, you really didn't mean this, did you? Scott W. Spain 15:29:19 2/02/2000 (6)
  • Re: Now, you really didn't mean this, did you? Sherman 16:11:29 2/02/2000 (5)
    • Re: Now, you really didn't mean this, did you? Scott W. Spain 00:39:40 2/04/2000 (4)
      • Re: Now, you really didn't mean this, did you? anonymous 02:05:05 2/06/2000 (3)
        • Re: Now, you really didn't mean this, did you? Mike Curtis 07:45:18 2/09/2000 (0)
        • Re: Now, you really didn't mean this, did you? Sherman Whipple 11:35:28 2/07/2000 (0)
        • Re: Now, you really didn't mean this, did you? Scott W. Spain 14:30:01 2/06/2000 (0)

Subject: