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Posted by Sherman Whipple on January 26, 2000 at 15:49:43:
In Reply to: Competitive Intelligence/Customer Satisfaction posted by Trena on January 26, 2000 at 14:00:08:
Absolutely! As long as it is blind/blind and market proportional (ie. not skewed), you will gain additional insight of an order of magnitude versus a tradtional customer satisfaction study.
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