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Posted by Melissa on January 26, 2000 at 13:28:39:
I'm getting a huge disparity of "research" from two different direct marketers. My direct mail package (target: active donors) is a closed face envelope, letter, response card and return envelope. The piece up for debate is the inclusion of a BROCHURE. This is a new program that introduces great new children's health initiatives/equipment, etc....(i.e.pictures of smiling kids, etc.) This is a "donor renewal" not a donor acquisition and is not a renewal-at-birth membership club. Any one care to throw their hat in the ring??? Thanks in advance.
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