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Posted by Stuart on January 24, 2000 at 10:23:25:
In Reply to: Re: 7P's of Marketing, not the usual 4P's? posted by Paul Curran on January 24, 2000 at 09:46:18:
I agree with Paul. The 4ps to me have always simply been a useful way of thinking. When I was studying marketing some lecturers would push five or more ps, but these tended to be most appropriate to specific companies/industries or even tastes. I recall one lecturer who pushed a fifth p of Packaging. Later I learned that her husband worked in packaging.
The 4ps is a useful concept, but adding additional elements normally clouds the original reason for using it in the first place.
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