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Posted by Greg Rennier on January 24, 2000 at 09:20:24:
In Reply to: Market Research Success Stories posted by Chris Riepe on January 21, 2000 at 17:27:14:
Chris, I'm not at liberty to discuss any specific projects, but a recent article in Quirk's gave a few methods on how to evaluate the ROI of market research. It might be a good place to get some general ideas or materials.
The article was 'Linking Research and Revenue' by Betsy Charles in the October 1999 edition. You can retrieve the article from www.quirks.com.
Good luck!
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