7P's of Marketing, not the usual 4P's?

Posted by Neo on January 22, 2000 at 18:41:42:

Recently I have come across the mention of the "7Ps" of marketing. Three more than I am used to. Can anyone elaborate for me? And it seems this site is new? I tried to ask this question a few days ago on the older site but couldn't reach the guest book. Are these the 7P's?

1 Product
2 Price
3 Promotion
4 Place
5 People
6 Physical premises
7 Profit

or

1 Product
2 Price
3 Promotion
4 Place
5 Processes
6 People
7 and Customer Service

and also I was also curious as to the names of the researchers who forwarded these extra P's.

-Neo-

Follow Ups:

• Re: 7P's of Marketing, not the usual 4P's? .A. .V. IYER 23:07:48 2/17/2000 (0)
• Re: 7P's of Marketing, not the usual 4P's? Brael 08:34:53 1/24/2000 (3)
  • Re: 7P's of Marketing, not the usual 4P's? Paul Curran 09:46:18 1/24/2000 (2)
    • Re: 7P's of Marketing, not the usual 4P's? Stuart 10:23:25 1/24/2000 (1)
      • 4P's = 10 Decisions Sherman Whipple 12:40:41 1/24/2000 (0)

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