[Home Page] [Previous Page]
[Old Roundtable Archives] [New Roundtable]
Posted by Sherman Whipple on January 17, 2000 at 19:04:01:
In Reply to: ROI Research posted by Natalie on January 17, 2000 at 15:19:10:
Yes, marketing research is the appropriate discipline to determine ROI. You would use a tracking method and index to sales and expenditures.
Subject: