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Door #1 or Door #2?


[ Follow Ups ] [ Marketing Research Roundtable ]

Posted by Stan at BeginSurvey.Net on January 14, 2000 at 15:30:36:

In Reply to: Online Research posted by Jim Villella on January 14, 2000 at 13:37:14:

... showing Jim the door

either holding the door open for Jim to jump on the rocket called online interviewing

or

holding the door for Jim's exit

If you are unable to educate your colleagues about proper sampling procedures, what makes you think they would listen to a rational dissertation about bias presented by web surveys

If your firm's gonna do less-than-stellar interviews, they might as well be fast and cheap ... I think that's what your co-workers are saying, Jimbo



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