Re: Direct Mail Response Rate

Posted by Rob Werth on December 22, 1999 at 11:19:04:

In Reply to: Direct Mail Response Rate posted by Henry Larson on December 14, 1999 at 20:51:37:

Well Henry, your right there are a lot of factors that go into the response rate of a direct mailing piece but for me I always expect 1-3 percent response rate no matter what I am sending out. The better your piece and the better the audience(how well you list is targeted) you are mailing to, the better your response. Anything more than 3 percent would be a very good result, and anything below 1 percent is a disaster.

Rob Werth
Marketing Manager
The International Market Research (IMR) Mall

• The IMR Mall

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