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Posted by Alicia Chadwick on March 11, 1999 at 14:13:25:
In Reply to: Marketing Research Proposal posted by Natthapong P on March 11, 1999 at 04:59:01:
Do you have a targeted group for this product? Product receptivity should be tested within this targeted group. For instance, a new phone technology for the home may be predicted to be popular among upper-come working households with children. To research consumer receptivity of this product, I would buy a telephone list, screened for individuals fitting the demographic bill, and interview a sample from the pool. Respondents would be asked to rate interest in and usefulness of the product and its features. Color, placement and any other pertainent product information would also be asked of the respondents.
Subject: Re: Re: Marketing Research Proposal