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Posted by Stuart Jeffcoat on July 12, 1998 at 17:38:02:
In Reply to: Re: Re: research in social and market trends posted by Sonja Bättig on July 10, 1998 at 10:09:49:
Mobius Research and Strategy in New Zealand carries
out a qual / quant mixed monitor in the area of
trends in the teen and young adult segment. We utilise
a combination of focus groups across a variety of
sites on a monthly basis and a monthly qual / quant
phone monitor with 14-17 and 18-24 year olds. What
is important is to identify variables which will
still be meaningful in say two years time. We
combine this with some 'coolhunting' - research
with early adopters.
Subject: Re: Re: Re: Re: research in social and market trends