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Posted by Bill Dalbec on July 02, 1998 at 09:19:21:
In Reply to: test market sites in Maine posted by Pat Karush on June 29, 1998 at 15:46:53:
Having completed a ton of research in Maine, including many focus groups in Portland and Bangor, I agree ... Maine is anything but representative for the rest of the U.S. It just takes a special person to be a "Mainer."
I would not recommend using Portland as a test market.
Subject: Re: Re: test market sites in Maine