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Posted by Sherman Whipple on June 30, 1998 at 11:53:26:
In Reply to: Advertising vs. Editorial posted by Ilknur Sancak on June 30, 1998 at 09:24:57:
Ilknur,
There have been numerous surveys on the subject including some by McGraw-Hill as well as Cahners. We also have a compilation from six of our own research projects on capital expenditures and the reltionship of all product information sources on ultimate buyer/specifyers.
You can find it in the downloads section of the WS&A website under the title "Media Penetration and Effectiveness for Capital Equipment". The file is in Acrobat PDF format and includes a description of methodology and a couple of charts/tables.
Hope this helps.
Subject: Re: Re: Advertising vs. Editorial