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Posted by Dagoberto Flores Olvera on June 30, 1998 at 11:02:56:
Color cues and secondary colors to use in any advertising material or packaging brings more impact and communication when using the appropriated ones. I am interested in improving available tests. If some one interesting in sharing experiences, do not hesitate in writing. Advanced research can be shared. Large advertising agencies are willing to get the best.
Dagoberto Flores, MBA.
Subject: Re: Color and Concept Assotiation Test for Advertising