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Advertising vs. Editorial

Posted by Ilknur Sancak on June 30, 1998 at 09:24:57:

Apparently there has been a survey produced, perhaps many years ago, that demonstrates that editorial credibility is 2 to 8 times the advertisement value. It has been said that it was a McGraw-Hill study, but I have had no luck with them.

I really need a copy of this research, if it really does exist, as soon as possible. Could anyone lend a hand?

I appreciate your help!

Follow Ups:

Re: Advertising vs. Editorial Sherman Whipple 11:53:26 6/30/98 (0)
Re: Advertising vs. Editorial Randy Hill 10:00:32 6/30/98 (0)

Subject: Re: Advertising vs. Editorial