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Posted by Randy Hill on June 29, 1998 at 15:29:11:
In Reply to: Re: Re: Banner Ad / Online Survey Combinations posted by Sherman Whipple on June 29, 1998 at 12:09:36:
Sherman,
You certainly said it better than I would have!
I was thinking along the lines of exploratory issues. No doubt that the data will be skewed by bias, but, as you so succintly put it, there are other things going on here such as list building, ad hits, awareness, etc. So I agree, I would say the data may not be relevant from a scientific approach, but I would not say that the data are meaningless.
Just some thoughts, too... :)
Subject: Re: Re: Re: Re: Banner Ad / Online Survey Combinations