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Posted by Sherman Whipple on June 29, 1998 at 12:09:36:
In Reply to: Re: Banner Ad / Online Survey Combinations posted by Mike Curtis on June 29, 1998 at 08:11:09:
Mike,
Randy raises a good point. The data is not so much meaningless as it is biased and skewed to the point that relevance becomes suspect. It would fall into the category of a marketing ploy or feedback mechanism to measure reach for the banner ad.
I suspect, however, the agenda here is twofold. First, it would be reasonable for the marketer try to establish a correlation between fat substitutes and sugar substitutes, though there are better ways. Second, he is building a list with the free offer. Assuming he has some control data at his disposal, he could back-in to some reasonable relationships.
Just some thoughts.
Subject: Re: Re: Re: Banner Ad / Online Survey Combinations