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Posted by Michael Branham on June 28, 1998 at 21:58:10:
In Reply to: Re: Banner Ad / Online Survey Combinations posted by Linda A. Schaible on June 28, 1998 at 17:19:44:
I think the ClickRewards program is an excellent idea. It combines the power of e-commerce with the proven effectiveness of frequent flyer/buyer programs. Great way to create cybercustomer loyalty for progressive companies like Music Boulevard, 1-800-Flowers, and Garden Escape.
Offering cybercash as a reward for participation in a survey has alot of potential. Right now the web is a bit too young for cybercash to be an effective incentive to offer the general population, but it could work well for select cyber-savvy populations. And as always -- we must consider the traditional pros and cons of incentivized participation in a survey, but those exist regardless of what media one chooses to use.
Subject: Re: Re: Re: Banner Ad / Online Survey Combinations