ResearchInfo

[Full-time] Marketing Research Associate - Project Delivery at Lisa, Analytic Recruiting Inc.

2012-05-15 15:31:55

Location: Philadelphia, PA
URL: http://www.analyticrecruiting.com

Description:

Marketing Research Director – Director, Project Delivery — needed for a marketing research and strategy consulting firm focused on segmentation, messaging, and brand equity in the healthcare and pharmaceutical industries.

• Work as part of the delivery team to ensure that projects are delivered successfully
o Support all aspects of delivery from projects from kick-off to delivery of final presentation to the client. Key areas to support include:
 Projects are staffed/kicked off internally as expeditiously as feasible
 Creation of all study materials
 Strict adherence to project timelines
 Effectively manage interface with internal teams (fielding, delivery); ability to work with delivery teams working remotely
• Create and maintain a business plan for each account

Position Requirements:
• A strong background in marketing and / or marketing research or academic social sciences research
o Mature and / or growing network of senior contacts, particularly in appropriate positions in target companies
o Familiarity with primary market research, with 1-2 yrs. experience with a full service market research provider preferred
o Familiarity with qualitative and quantitative research methods
o Experience in Life Sciences is a plus. consulting firm, or comparable experience
• Excellent Market Development and Business Development skills
• Proven track record of being able to win and deliver large scale consulting and research contracts ($300K +)

Competitive comp

Refer to Job#19224-RschInfo and email MS Word attached resume to Lisa, lisa@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Lisa as your contact recruiter.

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[Full-time] Research Program Manager #51872 at Human Resources

2012-04-23 17:26:39

Location: United States: Maryland
URL: http://www.Click2Apply.net/zwk7bp7

Description:

The Research Program Manager will provide project management in countries around the world and make significant contributions to various complex research and evaluation projects at the Institute for Global Tobacco Control (IGTC). The manager will provide high quality service and meet deadlines through superb organization, accuracy, excellent communication skills, sensitivities to the needs of the sponsor and partner organizations and prioritization of activities.

*Manage the scientific and administrative implementation of research and evaluation studies for complex research projects. *Develop and monitor budgets for projects, ensuring that financial priorities and objectives are met. *Design logic models based on the theoretical and empirical literature. *Assist in the design of research and evaluation studies for policy interventions, particularly innovative designs that allow rapid collection, analysis and interpretation of data. *Create data collection tools, collect data, analyze and interpret quantitative and qualitative data. *Assist with IRB submissions. Navigate IRB committees and comply with research administration requirements and procedures. *Prepare manuscripts, reports, fact sheets, conference presentations, and other dissemination materials. *As part of the study team develop project proposals, standard operating procedures, and supervise study-related activities. *Accountable for grant submission and administration, and regulatory compliance. *Supervise or oversee other research staff. *Exercise judgment, initiative and innovation in decision-making involving design, implementation and coordination of the programs and evaluating the performance of project activities against overall objectives.

Job Requirements

*Bachelor’s degree in related discipline. Five years related experience. *Must be willing and able to travel internationally. *Experience designing studies and data collection instruments, including training field workers in data collection methods and procedures. *Experience with a broad range of data collection techniques, including surveys, interviews, focus groups, biomarkers and environmental measures. *Excellent oral and written communication skills. *Demonstrated supervisory or lead responsibilities. *Experience managing large complex projects. *Experience with an IRB. *Outstanding organizational and time management skills. *Demonstrated ability to work with minimal supervision and to make decisions independently. *Flexibility to work on multiple projects. *Outstanding interpersonal and communication skills. *A record of research publications and presentations.

Please include a cover letter describing your interest in the position and the specific applicability of your experience to the posted description.

Apply Here: http://www.Click2Apply.net/zwk7bp7

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[Full-time] Analyst/Manager -Digital Research at Jamie Bernard

2012-04-16 14:34:01

Location: United States: New York The Boroughs
URL: http://www.analyticrecruiting.com

Description:

Keywords: digital research, analytics, comscore, advertising, statistics, media, Dart, SiteCatalyst, google analytics, profiling, display

Digital Research and Analytics Analyst to Manager level available.

Duties and Responsibilities:
• Utilize data to drive media performance by informing media plans and optimization strategies. Assist in implementing a data driven media planning and optimization infrastructure
• Partner with the media team to utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both DR and awareness/consideration initiatives
o perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
o Uses knowledge of advertising and digital media to deliver additional client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, and competitive market research
o Inform, drive implementation and utilize a multi-touchpoint attribution model
o Design and manage measurement systems for data capture and reporting
• Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies
• Identification, assessment, and managing implementation of data and tracking solutions or technologies relevant to client?s business

Knowledge Experience/Ability
• experience in an analytics function within the marketing industry in online media.
• Experience in the analysis of large data sets to find useful relationships (data mining). Working with and creating databases and dashboards utilizing all relevant data to inform decisions.
• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Experience with statistical analysis software products, research design, and a track record of implementing data and analytics driven solutions that impacted the bottom line
• Able to translate analysis into learnings and ability to communicate to a wide audience
• Good to have an understanding of key and cutting edge techniques and technologies available in the online media space, e.g. workings of Ad Servers, DSPs, Agency Trading desks and DMPs to drive campaign performance

Technical Skills
• Knowledge of web measurement technologies :
• Ad serving platforms (e.g. DART) and display campaign performance data
• Website analytics software (e.g. Adobe SiteCatalyst, Test & Target)
• Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)
• Strong computer skills including Excel, Word, and PowerPoint
• Knowledge of statistical software packages (e.g. SPSS, SAS)
• Database analysis skills: MS Access/SQL
• Data visualization skills a plus, e.g. Tableau

Salary: $50-115k

Refer to Job#19082-RschInfo send resume me to Jamie Bernard, jamie@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Jamie Bernard as your contact.

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[Full-time] Senior Analyst - Reporting and Analytics at Orly Miller

2012-04-16 13:56:05

Location: United States: Washington D.C.
URL: http://www.analyticrecruiting.com

Description:

Our client, a consulting firm in Washington, DC. seeks a Senior Analyst, Reporting and Analytics. The Senior Analyst will create and support innovative analytic products and database applications that marketers in large non-profit organizations and for-profit organizations use to improve their direct marketing programs. The position will work on a range of projects that include processing very large data sets to create reports, assist in interpretation, and recommend key performance indicators used in our analyses and predictive models. Applicants should have demonstrated strong analytic abilities and have excellent communication skills.

Job Duties:
• Create complex analyses using SQL and data warehouse.
• Create reports to support internal and external needs through SQL and Reporting Services.
• Extract and load transactional data files into Integral\‘s MS SQL Server-based data warehouse.
• Run/monitor data quality, cleansing, standardization, and verification processes.
• Maintain and improve standards for quality control and process.
• Work directly with technical and marketing representatives from client organizations to code and categorize data and to troubleshoot data discrepancies.
• Build and execute SQL queries to investigate and resolve data quality issues.
• Work closely with team members and account team to schedule work, manage priorities, and meet deadlines for order delivery.

Job Requirements:
• A bachelors or masters degree.
• 2+ years of SQL experience, primarily in stored procedures, DTS packages and functions.
• Experience working with large data sets that are rarely similar and SQL performance tuning desired
• Excellent analytical and communication skills, with a demonstrated ability to work effectively with clients.
• Ability to work collaboratively with the internal team, clients and their consultants.
• Excellent attention to detail, and the ability to multi-task effectively to meet deadlines.
• Experience with Excel, MS SQL, Reporting Services and OLAP is desired.
• Experience with SAS a plus.
• Strong communication and problem-solving skills and ability to effectively prioritize and organize multiple tasks.
• Ability to think multi-dimensionally to create queries and procedures to analyze complex problems.
• Self-motivation and drive to work effectively as part of a team and to understand \“big picture\” product requirements.

Competitive comp

Refer to Job#18316-Rsch and send word attached resume to Orly Miller, orly@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Orly Miller as your contact.

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[Full-time] Custom Market Research Manager/Supervisor at Howard Fishman

2012-04-03 15:10:05

Location: United States: New York The Boroughs
URL: http://www.analyticrecruiting.com

Description:

Keywords: Market research, consumer insights, custom research, brand research, tracking, brand tracking, survey design, advertising effectiveness

Leading media company seeks a Custom Market Research Manager or Supervisor with experience in quantitative research techniques, The successful candidate will have a strong foundation in category, brand, advertising tracking, testing & effectiveness, shopper, and cultural research, including an understanding of related key concepts & metrics. Experience successfully mentoring a team of research analysts is a strong plus.

Job Requirements:
• Minimum 3+ ears of market research supplier, or company experience, working primarily on custom research projects
• Proven experience with brand tracking and advertising effectivness studies a mandatory
• Experience on multi-faceted research programs including vendor & project management while working with tight deadlines
• Experience with industry practices for survey administration, setting quotas and weights, oversight of language based translations, checking, testing and organizing data files;
• Strong research administration skills with: CATI, mall intercepts, ethnographies, individual interviews, etc.
• Direct experience with major consumer brands, having had exposure to a wide variety of categories, from CPG to Healthcare to QSR
• Excellent presentation, writing, and graphics skills; Proficiency with PowerPoint, Excel, MS Word
• Spanish language proficiency helpful but not necessary
• BA/BS required, advanced degree in relevant discipline desirable

Salary: $80 – $85k

Refer to Job# 19096-RschInfo and email MS Word attached resume to Howard Fishman, howard@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Howard Fishman as your recruiter contact.

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[Full-time] Junior Research Analyst, MarketCast at Human Resources

2012-03-23 19:06:07

Location: United States: California Los Angeles Co.
URL: http://reedelsevier.taleo.net/careersection/19/moresearch.ftl?&lang=en

Description:

MarketCast, a leading entertainment marketing research firm based in Los Angeles, has an immediate opening for a Junior Research Analyst. Since 2007, MarketCast has consistently been ranked in the Top 40 market research firms in the U.S. by Honomichl 50. With offices in Los Angeles, New York, Boston and London, MarketCast specializes in primary quantitative and qualitative marketing research for clients worldwide in film, home entertainment, television, and related fields.

Responsibilities:
Working as an integrated part of the research analysis team, the successful candidate will provide analysis and insights for motion picture and television research studies. The candidate will provide tactical support to senior staff for all their research needs, including, but not limited to the following tasks:

Data analysis;
Running cross-tabs and creating charts;
Assisting with project set up and questionnaire development;
Approving survey programs;
Assisting in analysis of results.

This is a full-time, regular position based out of the MarketCast office in Los Angeles.

About the Company
MarketCast is a leading research firm servicing the global entertainment industry. We have consulted on hundreds of movie releases and television programs, and are dedicated to providing strategic research and advice that maximizes the impact and reach of our clients’ marketing resources.

MarketCast offers an outstanding compensation package along with Paid Time Off and holiday pay. For qualified positions, we also offer comprehensive health benefits including medical, dental and life insurance as well as retirement benefits, including a 401(k) program.

MarketCast, through its parent company, is committed to workforce diversity. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, sexual orientation or national origin. We invite all applicants to confidentially self-identify when applying. The company complies with applicable laws governing non-discrimination by state and locale.

To learn more about us visit: http://www.marketcastonline.com/.

Qualifications

Knowledge/experience of survey design and data analysis.
Prior involvement in end-to-end research; from study concept and design through data processing and reporting of results.
Bachelor’s degree or higher in social or math sciences (with a focus in statistics and research methodology), or equivalent work experience.
Ability to multi-task, with a proven track record of meeting deadlines and working under time constraints.
Flexibility and ability to prioritize and re-prioritize tasks.
Excellent written and oral communication skills.
Ability to work independently as well as part of a team.

Software Skills:

Experience using a statistical package such as SPSS or SAS, with an advanced knowledge in one application preferred.
MS Excel and PowerPoint skills required.

*How to Apply *
Apply online at https://reedelsevier.taleo.net/careersection/19/moresearch.ftl?&lang=en and reference job # REE001AX.

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[Full-time] Market Research Manager at Orly Miller

2012-03-22 15:35:20

Location: Columbus, OH
URL: http://www.analyticrecruiting.com

Description:

Market Research Manager sought by major financial services company in Columbus, Ohio. The successful candidate will have a passion for and expertise in market research and have both vendor management and hands-on experience. The role requires an ability to expedite short term projects and to develop a long term strategy for increasing the appropriate and effective use of consumer-driven insights. This position reports to the Head of Retail Research.

Responsibilities:
• Plan and manage both strategic and tactical concept testing studies to optimize current and future offerings.
• Work with the demand forecasting team to run ad hoc product demand tests.
• Share research with key stakeholders through scheduled research presentations and informal communications.
• Manage the budgets and schedules for research projects.
• Orchestrate and view focus groups to make sure business partner questions are answered and to ensure moderator fully probes salient issues.
• Keep business partners up-to-date on current and upcoming projects.
• Provide backup support to rest of market research team as needed.
• Use other research methods as appropriate.

Qualifications:
• Bachelor degree in Marketing, Communications or related field. Masters preferred.
• Minimum of 10-years marketing research experience, including research management.
• Strong PowerPoint and Excel skills.
• SAS or SPSS programming experience. Base SAS certification is required within three months of hire date.
• Online survey tool experience.
• Research team management experience.
• Desired: familiarity with and interest in financial services, especially related to consumer investing.
• Excellent written and verbal communication skills are required

Salary: Competitive comp

Refer to Job#18943-RschInfo and send word attached resume to Orly Miller, orly@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Orly Miller as your contact.

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[Full-time] Sr. Director/VP Client Relationships and Development/Marketing Intelligence/Pharma at Rita Raz

2012-03-19 15:00:57

Location: United States: Massachusetts
URL: http://www.analyticrecruiting.com

Description:

Opportunity for 10+ years experienced Market Research professional for Client Relationship Leader role with major Marketing Intelligence Practice in the biopharma/life sciences industry.
• Play a pivotal role in creating the vision of the Marketing Intelligence Practice, including articulation of products, services and solutions for clients and active business development activities focused on expanding the footprint with existing customers and building relationships and generating revenue with new customers.
• Catalyze the development of robust solutions / offerings that meet the needs of biopharmaceutical clients.
• Work with current and prospective client companies to define project scope & needs, direct projects and act as an account liaison
• Develop solid customer relationships and relentlessly focus on meeting their evolving needs for detailed market insights and solutions.
• Contribute in developing business strategies.
• Participate in development and expansion of products in the core product offering.
• Provide thought leadership and innovation. Maintain and disseminate knowledge of the pharmaceutical and sales & marketing informatics industries.
• Strengthen and build company’s intellectual property position
• Serve as a speaker and author in a variety of professional settings

For some engagements, this individual will play an active project leadership and delivery role:
• Participate in all phases of the project, from design to final presentation
• Lead the engagement team in delivering high quality work on-time and on-budget
• Lead in presentation of final results to multi-disciplinary client teams and their senior executives

Requirements:
• Ability to support the strategy, business leadership, vision and life cycle management for different sales analytics services.
• Ability to lead, influence and motivate both teams and individuals towards the company’s objectives, and toward the delivery of clear client value.
• A strong consultative approach with regard to identifying client issues and managing and delivering the solutions.
• 10+ years of prior experience in pharmaceutical sales and marketing and project/client management in the business consulting industry or as a service provider is strongly preferred.
• Strong relationship building experience coupled with project delivery experience in the pharmaceutical space.
• Consistently sell and deliver consulting engagements.
• Have credibility through demonstrated knowledge and expertise in the Life Sciences industry space.
• Referenced credibility as an expert consultant with regard to C- level executives, as well as being viewed as a top producing partner in his/her firm.
• Advanced degree preferred (in life sciences, mathematics, statistics, or behavioral sciences)
• Available for up to 25% travel

Salary: Competitive

Refer to Job# 19074-RschInfo and email MS Word attached resume to Rita Raz, rita@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Rita Raz as your recruiter contact.

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[Full-time] Sr. Market Research Associate, Consumer Insights at Howard Fishman

2012-03-14 14:19:38

Location: United States: New York The Boroughs
URL: http://www.analyticrecruiting.com

Description:

Keywords: Market research, consumer insights, custom research, brand research, tracking

Leading media company seeks a Sr. Market Research Associate with experience in quantitative research techniques including questionnaire design and sampling. This position will report to the SVP Consumer Insights, and manage two analysts on non-media category/brand specific custom research including brand and ad tracking, usage and attitudes, band affinity, image and equity, loyalty and qualitative research. Position is based in midtown Manhattan

Job Requirements:
• Minimum 2+ years of market research supplier, or company experience, working primarily on custom research projects
• Proven experience on multi-faceted research programs including vendor & project management while working with tight deadlines
• Direct experience with major consumer brands, having had exposure to a wide variety of categories, from CPG to Healthcare to QSR
• Excellent presentation, writing, and graphics skills
• Proficiency with PowerPoint, Excel, MS Word
• Spanish language proficiency helpful but not necessary
• BA/BS required, advanced degree in relevant discipline desirable

Salary: $75- $80k

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[Full-time] Manager Guest Insights & Analytics at Jennifer Mull

2012-03-08 14:54:27

Location: United States: Pennsylvania
URL: http://www.HersheyJobs.com

Description:

This position is available in Hershey, Pennsylvania. To apply for this position, please visit HersheyJobs.com.

This position will manage our Guest Insights, Market Research and Guest Analytics programs, track the success of our efforts to draw them to Hershey, and initiate new campaigns and programs based on guest insights and analytics. This position serves a very functional, executional, and tactical purpose in support of the strategic directions of both the Marketing Department and the Company as a whole. The key deliverable for this position is insight to support decision-making— ensuring that our Marketing campaigns are successful, our services are meeting the needs of our guests, and our operations are delivering on our brand promise. This position will design, manage, implement, tabulate, summarize, and report out on all of the Guest Insights and Primary Research efforts for HE&R. This includes consumer, market, marketing and guest satisfaction research. Responsible for drawing valid conclusions that are applicable for media/marketing plans and as well as operating objectives. These findings must be shared with the appropriate people, or teams, and action plans must be developed based on the research findings. Frequently used tools will include surveys (both on and off line), focus groups (both on and off line), controlled experiments and secondary research sources. Finally, this position will be responsible for “connecting the dots” between individual research project findings to draw overall conclusions as they pertain to our operation.

Job Functions (Items marked with an asterisk are essential functions of this position):

Guest Insights – Know our Guests: Develop Qualitative and Quantitative programs to better understand our guests— who they are, what they value, how they use the Destination, and what resonates with them. Then, translate that information into profiles and actionable insights to drive our strategy and creative. Manage the process of gathering our guest insights for our primary operations, primary seasons, and shoulder seasons, and drawing valid conclusions that affect the messaging, creative development, media vehicles, and guest offerings. These conclusions need to be timely to be impactful to all marketing development schedules. Manage existing sources of guest insights including, but not limited to, GSS surveys, front line feedback sessions, road tour comments, online guest comments, social media chatter, web analytics, etc. Identify new sources of guest insights and additional ways to engage our guests to provide feedback to marketing and operations teams including campaign strategy and creative. Serve as a “consultant” to marketing and operational teams to create new programs and optimize existing ones— from the product itself to the marketing strategy, creative, and messaging.*

Guest Analytics – Lead the analysis of our guest data to have an understanding of who our customer currently is and how to maximize the productivity of each AND find/grow new customers that profile positively. Achieving and maintaining a mastery of our internal customer data is essential for success. The consolidation of all of the data points and a proactive analysis of trending to identify new ways to reach those customers is a key function of this position. In addition, finds new customer opportunities and work with the leadership to develop products and opportunities to convert them into new customers across the Company, including such opportunities as Loyalty programs. Tracking the success of marketing and sales initiatives. Devise strategies to test, track, and report on the success of our marketing campaigns and initiatives, from messages, to events (e.g. CCF), to promotions, to Web sites, and “products” (e.g. season passes). Then reporting on this information for use in future campaigns.*

Data Collection and Management – Implementing creative and effective strategies to capture guest data, and ensuring we have the appropriate tools (software), partners, and processes to make good use of that data. Working hand in hand with IT professionals across the organization to build, maintain, and manage the quality of the database. One of the key initiatives that this position oversees is the tracking and reporting of Guest Origins, along with weekly reporting during operation.*

Guest Satisfaction Research – Manage Guest Satisfaction Research for HERSHEYPARK, the Hershey Bears, The Hotel Hershey, and the Hershey Lodge. This involves timely analysis of the data, dissemination of the results to the appropriate stake holders, summarizing trends, and making appropriate recommendations. This will also periodically include deeper cuts of the data for the purposes of identifying key drivers, as they may change over time. Further, this position will monitor the technology landscape and employ appropriate technologies that lead to more efficient and guest centric data collection and reporting.*

Primary Market Research – Coordinate and execute in market testing of awareness levels of Hershey and our offerings, what resonates with consumers, what drives them to respond, etc.*

Media/Messaging/Creative Testing – Test media, messaging and creative concepts, when necessary, within key markets to ensure the direction is clear and understood. (a) Pretest advertising concepts, using various methodologies including Portfolio and Jury Tests, within core markets to ensure the direction is clear and understood. (b) Post-test advertising to assess effectiveness using either Aided Recall (Recognition) Unaided Recall, and/or Attitude Tests.*

Vendor Management – Manage the relationships with all external vendors for all research. This includes the relationships with H2R Guest Research and Guest Research, as well as LMG – our data warehouse vendor. This position will also be the companies liaison and member to the US Travel Industry Association.*

New Product/Service Testing – Conducting research efforts across the company that involve new product/service development. This frequently involves a feasibility study that may involve one or more markets.*

JOB REQUIREMENTS:

Basic Qualifications:

Minimum of 5 years of related experience in marketing research, consumer insights or related.
Bachelor’s degree in Business Administration, Financial Management, Humanities, Information Management, Marketing, Psychology, Sociology (Relevant work experience can be substituted for education)
Minimum of 1 year supervisory experience.

Additional Qualifications:
Must be skilled at interacting with guest to gain insights in intercept and focus group scenarios. Comfortable speaking to a group and leading a group is a necessary skill.
Experience in the Hospitality/Tourism industry preferred.
Proficient working with details on a daily basis for prolonged periods of time.
Skilled in the use of Microsoft Office applications, including Excel and Word.

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