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Digital Analytics Supervisor
at Howard Fishman, Analytic Recruiting Inc. in United States: New York The Boroughs
Keywords: digital analytics, online advertising, digital media, Omniture, DART
Global NYC-based media agency seeks an Analytics Supervisor with strong digital advertising tracking and measurement proficiency - web analytics (e.g. Omniture), third-party ad serving (e.g. DART), research e.g., Insight Express) - to guide analytics projects across clients. Key responsibilities include:
• Contribute intellectual capital with regard to measurement and research
• Project managing all day-to-day analytics related deliverables
• Training and mentoring assigned analytics staff
• Cross-functional team coordination and communication (Advertising Operations, Media, Strategy, Search, Analytics, Creative Partners, etc)
• Derive insights from campaign performance reports that are meaningful and tie back to client marketing goals
• Assist Media team with developing campaign goals and how to track towards those goals
• Build measurement plan and tagging strategy for each campaign
• Coordinate with third-party research partners – Insight Express, Dynamic Logic, Comscore, Vizu, Dimestore – to provide best-in-class research and garner learnings to inform media planning
Qualifications
• Minimum 5+ years of experience, with minimum of 2+ years of Agency experience
• Proficiency in Microsoft Office (PPT, Excel, Word); Expert in Excel complex formulas
• Minimum of 2+ years of Business Intelligence tools (Cognos, Business Objects, QlikView) and relational databases (SQL Server, MS Access, Oracle)
• Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies: DART (standard and rich media), Atlas, Eyewonder, Eyeblaster, Pointroll, Interpolls, Omniture, Webtrends, Google Analytics
• Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social
• Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
• Understanding and familiarity with advanced analytics practices
• Ability to digest and explain complex ideas to both external and internal clients
• Requires strong project management skills
Salary: $90,0000 - $110,000
Refer to Job# 19018- RschInfo and email MS Word attached resume to Howard Fishman, howard@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Howard Fishman as your recruiter contact.
Global NYC-based media agency seeks an Analytics Supervisor with strong digital advertising tracking and measurement proficiency - web analytics (e.g. Omniture), third-party ad serving (e.g. DART), research e.g., Insight Express) - to guide analytics projects across clients. Key responsibilities include:
• Contribute intellectual capital with regard to measurement and research
• Project managing all day-to-day analytics related deliverables
• Training and mentoring assigned analytics staff
• Cross-functional team coordination and communication (Advertising Operations, Media, Strategy, Search, Analytics, Creative Partners, etc)
• Derive insights from campaign performance reports that are meaningful and tie back to client marketing goals
• Assist Media team with developing campaign goals and how to track towards those goals
• Build measurement plan and tagging strategy for each campaign
• Coordinate with third-party research partners – Insight Express, Dynamic Logic, Comscore, Vizu, Dimestore – to provide best-in-class research and garner learnings to inform media planning
Qualifications
• Minimum 5+ years of experience, with minimum of 2+ years of Agency experience
• Proficiency in Microsoft Office (PPT, Excel, Word); Expert in Excel complex formulas
• Minimum of 2+ years of Business Intelligence tools (Cognos, Business Objects, QlikView) and relational databases (SQL Server, MS Access, Oracle)
• Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies: DART (standard and rich media), Atlas, Eyewonder, Eyeblaster, Pointroll, Interpolls, Omniture, Webtrends, Google Analytics
• Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social
• Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
• Understanding and familiarity with advanced analytics practices
• Ability to digest and explain complex ideas to both external and internal clients
• Requires strong project management skills
Salary: $90,0000 - $110,000
Refer to Job# 19018- RschInfo and email MS Word attached resume to Howard Fishman, howard@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Howard Fishman as your recruiter contact.
Published at 02-07-2012
Viewed: 346 times
Viewed: 346 times