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applicant
VP - Segment Insights - Marketing Analytics
at Orly Miller, Analytic Recruiting Inc. in Smithfield, RI
Key words: marketing analytics, segmentation, advertising, advertising effectiveness, marketing mix, SAS, market research, analytics, database marketing
VP of Segment Insights - Marketing Analytics sought by major financial institution in Smithfield, RI.
• Trusted advisor to the segment leads. Responsible for the segment Insights team delivering recommendations for action based on market insights
• Active leader in building consensus with segment executives to implement these recommendations.
• Leads an overall team of about 12 - 15 individual. Acts as a coach, mentor for these associates
• Responsible for driving consistency of approach in research analytics across the various segment work
• Leads the insights for the segment
• Serves as the primary interface. Acts as primary day to day contact for all associated requests, communicates status and manages the work queue across the various internal teams
• Delivers segment insights that inform strategic and tactical decisions and lead to improved consumer experience and business results.
• Responsible for providing timely analyses on important customer business issues per Senior Management requests
• Proactively identifies segment business opportunities through analytical interpretation of data /information .
• Integrates and analyzes data from multiple source - competitive, primary research, secondary research, effectiveness measurement and campaigns.
• Builds proactive learning agenda that drives programs.
• Generates clear, concise and attractive presentation materials with actionable recommendations for presentation to senior management, key partners and stakeholders across the organization.
Additional requirements
Experience with:
• Data warehousing and database management systems
• Customer relationship management (CRM) applications.
• Multi-dimensional database analytics with BI tools
Experience with primary research - custom and syndicated.
• Quantitative/survey research.
• Qualitative/focus group research.
• A high degree of computer literacy and proficiency in analytic software.
• Possess the ability to Integrate data and create insights
Preferred Experience
• Prior experience in a management consulting environment delivering customer analytic solutions to clients
• Extensive experience in financial services - especially with a investment solutions provider or a major retail bank
Salary: Competitive comp
Refer to Job#18946-RschInfo and send word attached resume to Orly Miller, orly@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Orly Miller as your contact.
VP of Segment Insights - Marketing Analytics sought by major financial institution in Smithfield, RI.
• Trusted advisor to the segment leads. Responsible for the segment Insights team delivering recommendations for action based on market insights
• Active leader in building consensus with segment executives to implement these recommendations.
• Leads an overall team of about 12 - 15 individual. Acts as a coach, mentor for these associates
• Responsible for driving consistency of approach in research analytics across the various segment work
• Leads the insights for the segment
• Serves as the primary interface. Acts as primary day to day contact for all associated requests, communicates status and manages the work queue across the various internal teams
• Delivers segment insights that inform strategic and tactical decisions and lead to improved consumer experience and business results.
• Responsible for providing timely analyses on important customer business issues per Senior Management requests
• Proactively identifies segment business opportunities through analytical interpretation of data /information .
• Integrates and analyzes data from multiple source - competitive, primary research, secondary research, effectiveness measurement and campaigns.
• Builds proactive learning agenda that drives programs.
• Generates clear, concise and attractive presentation materials with actionable recommendations for presentation to senior management, key partners and stakeholders across the organization.
Additional requirements
Experience with:
• Data warehousing and database management systems
• Customer relationship management (CRM) applications.
• Multi-dimensional database analytics with BI tools
Experience with primary research - custom and syndicated.
• Quantitative/survey research.
• Qualitative/focus group research.
• A high degree of computer literacy and proficiency in analytic software.
• Possess the ability to Integrate data and create insights
Preferred Experience
• Prior experience in a management consulting environment delivering customer analytic solutions to clients
• Extensive experience in financial services - especially with a investment solutions provider or a major retail bank
Salary: Competitive comp
Refer to Job#18946-RschInfo and send word attached resume to Orly Miller, orly@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Orly Miller as your contact.
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Published at 01-31-2012
Viewed: 195 times
Viewed: 195 times