Definitions:
- Completes: Completed interviews
- Both Refusals: Respondents who end the interview before completing it, regardless of qualification.
- Not Qualified: Respondents who are ineligible to participate in the study based on screening criteria.
- Over Quota: Respondents who would have been considered eligible if it were not for their quota group being full.
- Not Contacted: Applies to all dispositions that do not fit any other categories. Important: In order to get an accurate response rate, you must enter final disposition, NOT total dialings.
The Formula
completes / (comlpetes + (completes / (completes + not qualified)) x (not contacted + refused))
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Thursday, September 2, 2010
